ProFinance Associates, Inc. was established in August 1985 and became a registered U.S. broker-dealer firm in 1990. The professional staff of ProFinance act as specialized consultants and investment bankers to high gross margin, repetitive income service industries and to specialty finance companies. ProFinance has completed numerous financings aggregating over $800 million dollars and assisted in negotiations for the purchase or sale of over 70 businesses.

ProFinance has been active in a number of service industries, including telecommunications, internet, software, medical devices and services, energy management, and power production and conditioning. Since inception, a principal area of concentration has been the electronic security industry, including the alarm industry, access control and CCTV, with in excess of $13.0 billion per annum revenues in the U.S. today. ProFinance has registered offices in the state of California and is headquartered in San Diego, California.

The basic services of ProFinance are as follows:

1) FINANCING to arrange equity (from angel rounds up to, and including, for mature companies) and all levels of debt, including securitization;

2) MERGERS AND ACQUISITIONS
on the buy side -- to assist buyers to identify and negotiate acquisitions; and
on the sell side -- to represent sellers;

3) CONSULTING for company operators, suppliers, lenders and investors; and

4) ANALYSIS AND VALUATIONS to prepare appraisals and business plans as well as to provide comparative financial analysis.

It is the intent of ProFinance to build strong, long term relationships with each of its clients. Given that many service industry firms are entrepreneurial, and that the nature of the industries and the financing available to them are constantly evolving, ProFinance often provides a variety of services to clients over an extended period of time. ProFinance has dealt with a wide variety of companies from the smallest (typically sale mandates) to the very largest (typically acquisition mandates). In the electronic security industry, for example, clients have ranged from traditional industry players (small to large alarm companies), to financial players (individual investors, funds and VC), to newer strategic entrants (cable, diversified service, telephone and utility companies).

ProFinance is a member of the National Association of Security Dealers, Inc. (NASD) and the Securities Investor Protection Corporation (SIPC) and is registered with the SEC.